Building a tool which allows anyone to get insights from the largest ever research into consumer online behaviours.
- 200,000 people interviewed
- Global coverage in 56 countries
- 2,000,000 mins of insight data
What we did
Google asked Elsewhen to design and develop a simple, intuitive app that would allow people to explore and interpret findings from two of their largest online surveys of consumer behaviour: the Consumer Barometer questionnaire, and the Connected Consumer Study.
Over several months, we defined the system architecture, competitor landscape, user experience, brand identity and visual language.
The Barometer simplifies the processing of big sets of data, so users can ask questions, discover new insights and extract real value.